About Us

Urbandiet began its activity as a manufacturer
of bakery and pastry products in 2013.

Urbandiet began its activity as a manufacturer of bakery and pastry products, and currently the group has more than 30 manufacturing partners based in Europe who have trusted Urbandiet with their commercial structure to internationalize their products, working together on new developments and the supply of raw materials for obtain competitive products of the highest quality and with the required nutritional specifications

Our Mission

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Vision

Empowering food visionaries by bringing their ideas to life.

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Urbandiet's Values

I – Innovation. We believe in innovation relating to every step of the process of creating new bars – from hitting the hottest dietary trends to utilizing the most cutting-edge ingredients to maintaining multiple state-of-the-art production lines to creating the most industry-leading packaging concepts. We are devoted to “thinking outside the bar.”

C – Communication. We believe in communicating proactively with our colleagues, our clients and our business partners (ie; suppliers, consultants, equipment engineers) in a way that is respectful, productive and positive.

A – Adaptability. We believe that being adaptive is key to successful business, and we are dedicated to being flexible in everything from production schedule to external environmental factors to client needs and more.

R – Responsibility. We believe in taking responsibility in all projects we engage in bringing to life. The ‘bar’ stops here!

E – Enthusiasm. We believe in being excited about what we are doing. Work is a large part of the lives of everyone at Urbandiet, and bringing an enthusiastic and joyful attitude to our work environment is essential to having a rewarding life experience.